Valentine’s Day is celebrated, by some, on 14 February.

IN FINLAND, Valentine’s Day is a relatively discreet occasion. Unlike its Anglo-Saxon cousin, the Finnish ystävänpäivä is more generally about celebrating friendships, rather than being a day just for lovers. Nevertheless, the overabundance of pink hearts and factory-made confessions of love (in the form of Valentine’s Day cards) that go with the original V-Day are enough to turn off just about anyone.

The saccharine mood associated with the day is not the only reason some people protest against it. Isn’t the day, really, a wholly commercial affair, many ask. And what about single people, who inevitably are left out?

If these questions strike a chord, the internet offers plentifully anti-Valentine’s Day t-shirts and other paraphernalia, and you can also send online anti-Valentine’s Day cards. Also “Singles Awareness Day” (yes, its acronym is SAD) has become an increasingly popular alternative. SAD is an opportunity for single people to celebrate being single, and serves as a reminder that one doesn’t need to be in a romantic relationship to enjoy and celebrate life. SAD parties can also be an opportunity to hook up with other singletons.

So, if you find yourself alone this Valentine’s Day, it’s no reason to be forlorn. Remember that just like all those lovers, you’re allowed to be self-indulgent and treat yourself well, or even organise a party in honour of your single life. You know you won’t be alone.

Valentine’s Day is celebrated, by some, on 14 February.

Teemu Henriksson